Digital Marketing Glossary
Glossaries
| Term | Definition |
|---|---|
| Domain | To put it simply, a domain is the internet address of a website. |
| Direct response marketing | Direct response marketing is a type of marketing designed to generate an immediate response from consumers, encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. This marketing strategy focuses on direct communication with potential customers and typically includes a clear call to action. |