Digital Marketing Glossary

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Glossaries

Term Definition
Word-of-mouth marketing

Earned marketing, where satisfied customers spread positive recommendations about your brand

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Synonyms - WOMM
Web 3.0
Web 3.0 may refer to: Semantic Web, often called Web 3.0 Web3 (also sometimes referred to as Web 3.0) is a general idea for a decentralized Internet based on public blockchains Web3 Foundation, founded by Gavin Wood, an English computer scientist and co-founder of Ethereum
 
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Synonyms - Web3ENG
Web 2.0

refers to the era of the post-dot-com bubble, indicating the changes in WWW technologies and web design that enhance creativity, enable safer information sharing on the web, and improve the quality of collaboration and functionality.

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Synonyms - Web 2.0
Web 1.0

Web 1.0 is a retronym that denotes the initial phase of web development from 1999 to 2004.

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Synonyms - Web 1.0